American Ingenuity: The Car Company Made by You  

Amber Norwood Advertisement Analysis, Argument, Film and Media, New Voices, Previous Editions, Visual Rhetoric

American-made cars are often seen as inferior in the automobile market. However, the “Imported from Detroit” Chrysler 200 commercial seeks to change this idea. This commercial first aired in 2011 during the half time of Super Bowl XLV, which saw the Pittsburg Steelers go against the Green Bay Packers. The Chrysler company paid the hefty price of $12 million to air this …

The Need to Look and Feel Beautiful

Amber Norwood Advertisement Analysis, Argument, New Voices, Previous Editions, Social Criticism

A woman with a seemingly-perfect face is staring directly at you with the phrases “crow’s feet”, “dark circles”, and “fine lines” written across the side of her cheek. These negative words are used to draw the attention of women who fear they have the same issues, so they can stop, look, and relate to the ad. Maybelline’s Instant Anti-Age, the Eraser, …

Sex in Advertising

Amber Norwood Advertisement Analysis, Argument, Film and Media, New Voices, Previous Editions, Social Criticism

A bikini model in a commercial for a car, a bikini model in an ad for watches, and bikini models on news posters. Today, sex and advertising go hand in hand. With today’s influence of media, advertisers are trying to reach their audience everywhere, from posters at bus-stops, to internet and TV commercials. Sex is often an important factor in …