No Sweet Tooth, Just Trigger Fingers

NVW Administrator Advertisement Analysis, Argument, Social Criticism

Editor’s Note: The following essay refers to an advertisement that can be viewed here. A smaller version has also been included in the text. Americans have a special relationship with guns. Gun ownership is protected by the Second Amendment of the United States Constitution, but some people believe the rights of citizens to own guns has led to a culture …

How Hepburn Sells Chocolate

Amber Norwood Advertisement Analysis, Film and Media, New Voices, Responding to a Text, Visual Rhetoric

It is very common for an advertiser to use a celebrity to affect a product’s value, such as in Galaxy’s 2013 chocolate bar advertisement [aka Dove Chocolate], which included a digital re-creation of Audrey Hepburn. In several days, most news outlets scrambled to report this new Galaxy girl; the ad touched off a heated discussion in the public. This chocolate …

Target: Empowering the People

Amber Norwood Advertisement Analysis, Argument, New Voices, Previous Editions, Social Criticism

In today’s marketing trends, gender based products is just the norm in the United States. This has become a great controversy in the past few years, due to a higher level of gender equality as well as same sex marriage being legalized. Target is a large corporation that is taking a big hit for introducing the idea of removing gender-based …

Feminist

Amber Norwood Advertisement Analysis, Argument, New Voices, Politics, Previous Editions

Over generations, women’s lives have been created for them by  the men surrounding  them, but no more. The organization UN Women which focus on human equality and empowerment, created an entire campaign to bring to light how women  are still deprived  because  of their gender. The image chosen focuses on discrimination against women  naming  the image “Women Shouldn’t.” Women ‘s …

Misleading Gym Advertisements

Amber Norwood Advertisement Analysis, Argument, New Voices, Previous Editions

There are advertisements at every store, gym, and street. Every day, we walk by hundreds of advertisements without even stopping to see what message the advertisement is trying to send. Even when we do notice, we usually do not stop to fully analyze what is being sold to us. Most advertisements have a deeper meaning and sometimes that underlining meaning …

Running Out of Water

Amber Norwood Advertisement Analysis, New Voices, Previous Editions, Responding to a Text, Social Criticism

The environment is a provider for every species on earth. Humans, animals, plants, and other resources need the basic essentials such as water, food, and land in order to sustain their lives. According to the United States Geological Survey (USGS), “About 71 percent of the Earth’s surface is water- covered … The vast majority of water on the Earth’s surface, …

The Ideal Woman

Amber Norwood Advertisement Analysis, New Voices, Previous Editions

The Ideal Women, According to Advertisers The Victoria Secret Angel is a symbol of the ultimate, ideal and perfect woman. With thin, tall, and flawlessly tanned bodies, these models sell lingerie to women across the world. The company is so well-known worldwide that they hold an annual runway show that is aired on television. The company unveils their Angels, elaborate …